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The Package Guru Unpacks QR Codes

The strange looking collection of dots to the right is known as a QR code. They were first designed in 1994 for the automotive industry in Japan. Today, they have gained popularity due to the colossal spread of smart phone users. (Hint: See the iphone or Android on your desk? That’s a smart phone.) You can spot them at the movies, on billboards, and fast food cups. Scan the code with a free QR app, and you will be redirected to a targeted website or a mobile app.

Note: You don’t have to be a computer whiz to generate a QR code. There are FREE websites where you can put in your company’s website and have a QR code within seconds. Just make sure you have a mobile friendly site and an easy way to update your information.

So, what do QR codes have to do with packaging?

Imagine: A loyal customer receives a package from you. Generally, you would take this opportunity to add a seasonal insert or a handful of coupons. The problem is that its difficult to track these interactions. What did that $0.35 insert get you?

Now, imagine giving that consumer an outlet to follow through and explore an advertisement that you can TRACK.

Instead of using regular packaging tape, you could use a printed packaging tape that includes your QR code. Maybe include the QR on the void fill inside the package, or even on the product packaging itself.

Forget reprinting promotional materials. Now, you can direct them to current promotions, customer reviews, additional product information, customer support, etc. The possibilities are endless, and they can be managed in real time.

Simple. Easy. Trackable.

If this sounds like something that would benefit your company, Piedmont National can provide a wide range of printed packaging products. Contact us today and we’ll be happy to discuss all of the possibilities.


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