Things that matter:
Not only can the appearance reinforce and increase the unboxing experience of your brand to the customer, but it can also serve as valuable advertising exposure- packaging that is share-worthy on social media can serve as an invaluable marketing opportunity.
In packaging size always matters. In the case of shipping for e-commerce this is a huge deal for both environmental and economical reasons. Optimized packaging in this sense is a matter of simply not going overboard with the size of the package. Consumers do not want to see a small item in a large box full of void fill. It’s wasteful, difficult for the consumer to personally dispose of, and on the shipping side it can even increase your costs by impacting your DIM weight.
The experience is what makes the customer feel fulfilled and happy about their purchase. Using different packaging elements create an air of mystique and make your customer work for it- there is excitement in the unboxing process! Creating a sense of anticipation with your packaging makes it an experience and will make your customer more likely to return.
For more information about optimizing your packaging, contact your Piedmont National representative today!