Show Nav
Innovative Packaging Solutions since 1950.

E-Commerce: Optimized Packaging

optimized packaging

While every e-commerce business wants to keep their packaging prices low, it’s also important to make sure you have optimized packaging within the price point. If the product that is being mailed is of a specific caliber, you want your packaging to continue to present that impression. Not only do customers purchasing from an online store expect to have a brand experience in the unboxing process, they also want this experience to reinforce the message of quality and luxury delivered if they were to buy in the store. Cheapened packaging can devalue the product that was purchased, potentially increasing product returns. Getting the biggest bang for your buck is the key. Using innovative packaging techniques to optimize your efficiency while maintaining the experience will allow your e-commerce business to impress the customer without hurting the bottom line.

Things that matter:


Not only can the appearance reinforce and increase the unboxing experience of your brand to the customer, but it can also serve as valuable advertising exposure- packaging that is share-worthy on social media can serve as an invaluable marketing opportunity.


In packaging size always matters. In the case of shipping for e-commerce this is a huge deal for both environmental and economical reasons. Optimized packaging in this sense is a matter of simply not going overboard with the size of the package. Consumers do not want to see a small item in a large box full of void fill. It’s wasteful, difficult for the consumer to personally dispose of, and on the shipping side it can even increase your costs by impacting your DIM weight.


The experience is what makes the customer feel fulfilled and happy about their purchase. Using different packaging elements create an air of mystique and make your customer work for it- there is excitement in the unboxing process! Creating a sense of anticipation with your packaging makes it an experience and will make your customer more likely to return.

For more information about optimizing your packaging, contact your Piedmont National representative today!


Related Articles

workplace productivity

Five ways to increase productivity

First quarter is a great time to review the previous year’s successes and struggles and to start thinking about how to address your packaging process in order to increase your productivity. Below are five ways that you can set yourself up for success and optimize your end of line packaging processes in 2017:   REORGANIZE Reorganizing


Minimize Shipping Costs with Bagging Equipment

According to the website Internet, 1/3 of all 2015 retail sales growth came from online sales, a 14.6% increase over 2014 in the US alone. The total online sales for 2015 equated to $341.7 billion. One way these growing companies can increase their revenue streams is by looking for new ways to minimize their


Going Green: Automation

In the trend of going green, companies also have to asses the use of their equipment: how is the equipment that is being currently used affecting the environment, and what changes can be made to get the business closer to a more sustainable packaging processes through automation? In some cases answer to these questions are


Going Green: The Benefits

Oftentimes, companies are expected to be economically friendly, especially by consumers. Luckily, becoming a more eco-conscious company is also becoming more practical, with many benefits outweighing the negatives. Applying green processes in business helps facilitate a healthy environment for workers, reduces unnecessary waste, and can save you time and money in the packaging process.  


Semi-Automatic vs Fully-Automatic Machines

One of the first questions asked by both internal sales representatives and external end-users is when should I automate? The answer is consists of several factors, including but not limited to: Type of equipment the customer is needing or thinks they need Increased efficiency – getting more out the door in similar or in less time

Supply Chain Optimization

Mastering the Art of Supply Chain Optimization Through Automation

VIA AFFLINK : Read the original Blog post here When you hear the phrase “supply chain automation,” do you think of science-fiction robots gliding around your warehouse, pulling orders and building pallets? While that’s not as futuristic as it sounds, that’s not what most industry professionals are talking about when they refer to automation. For

Talk to someone now! Call 1-888-604-5185